pentica public relations services

Pentica provides the following services:

Public Relations Strategy

At the heart of any communications campaign is identifying what you need it to achieve.

We start by asking a series of questions around the business case for any given
project – whether it be a services brochure or PR product launch. What objective does this campaign serve, what business environment does it seek to influence, what is the intended outcome?

The answers to these questions form the foundation of our PR strategy.

Having established what we need to achieve, we can then determine the most efficient steps toward that goal. Ultimately, having this strategic framework means that we can ensure every PR tactic relates back to your goals – and that we never lose sight of your objectives, deadlines and budget during a given campaign.

Communicating effectively with your customers, the media and the wider business community means two things: firstly, communicating complex information in a clear, concise manner, and then finding media ‘hot buttons’ around the information we want to deliver.

Pentica PR takes clients through a step-by-step process in which we define your key messages, and refine these as ‘hooks’ that provide the structure for your communications.

By creating this structure before we go to work, Pentica PR ensures that our communications are on brief every time.

During more than two decades of public relations experience and creating successful campaigns, the team at Pentica PR has been linked with many of the best-known products, companies and services providers across Australia.

We have an armory of PR tactics in store – from communications to events – that help your communications land on target in virtually every area of business, B2B and consumer media.

An effective employee communications campaign can be the vital ingredient that ensures corporate initiatives succeed. Conversely, corporate initiatives that are not backed by internal communications can all too frequently fail for lack of awareness, buy-in or compliance.

At Pentica PR, we have created internal communications for some of Australia’s largest companies – including one that almost single-handedly helped move an organisation into the “buy” list of Australia’s leading investment oracle.

A vital element in the communications mix is reaching the analysts who advise buyers on business, technology and market trends. We have developed a specialised program for ensuring that Pentica PR clients keep in constant contact with the analysts influencing their markets – so that our clients can ‘influence the influencers’ in their field.

The Pentica PR team includes senior journalists and editors with expertise in writing, editing and proofreading for just about every type of publication under the sun.

Our experience includes:

•     Editorial contributions – researching and ghostwriting features, articles & even books

•     Web content creation and development

•     Creative writing for pamphlets, brochures, direct mail

•     Reports and annual reports

 

Technology, Industrial and B2B Public Relations

Building reputation – not just splashing out on promotional activities – is the key to industrial and business-to-business communications. For this reason, PR is a key tool in the B2B marketing armory.

Pentica PR has worked with some of the world’s largest – and some of the world’s smallest – technology and industrial companies. We are intimate with B2B buying cycles and key decision criteria. We know that customers care more about the companies they’re buying from than the product they’re buying: and that strategically placed PR can enhance your customer’s decision and, more importantly, their relationship with you.

 

Site Map  |   Privacy Policy                                             © Copyright 2006 Pentica Public Relations Pty Ltd. All Rights Reserved.