our methodology

What sets Pentica PR apart is that we take a broader approach to public relations campaigns.

In line with current best practice in PR, we begin each campaign with a strategic analysis of clients’ business goals.  These goals are translated into measurable PR goals.

We then develop a strategic campaign that works directly towards these goals. In implementing this campaign, however, Pentica takes a broader approach, going to the widest possible media audience to reach more of your target audience.
 

We do that by going beyond Tier One media – that is, publications your target audience should be reading, and therefore the ‘right’ media for your message – to also identify Tier Two media – that is, publications that your target audience may read.  Since not all of your target audience will read Tier One publications the day/week/month/quarter that your story is in it, we believe that reaching Tier Two media gives you a stronger chance of reaching your target markets.

Frequently, this means modifying the communications (whether it be media release, briefing sheet or similar). But we believe it’s a valuable investment that helps our clients’ key messages gain broader exposure and therefore, greater influence.


 

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