about pentica public relations

Pentica Public Relations draws on the expertise of principal, Tracy Pendergast, an award winning PR executive with nearly two decades’ industry experience.

Tracy founded Pentica PR in 2002 and, through amazing results and word of mouth, the company’s client list has grown to include technology, health and professional services companies.

With every project, Pentica PR first starts by working to identify the outcome we need to achieve. We begin by assessing the business context: where is our client's product or service positioned? Where does it need to be? What influences will affect the intended customers of that product or service?

From here, we work through the process of identifying which attributes of our client's products or services need to be highlighted to various stakeholder groups.

Then - and only then - do we set about developing the media releases, collateral and other tactics that will help us communicate with target audiences, alongside performance metrics to measure our success in reaching and influencing target groups.